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Growing and maintaining customer value with
Facebook Custom Audiences

Growing and maintaining customer value with Facebook Custom Audiences

It is a widely held view among marketing experts that it is more cost effective to retain and grow the
value of an existing customer than it is to acquire a new customer. The Facebook Custom
Audiences solution allows advertisers to communicate to existing customers in a segmented and
meaningful way. This White Paper from Torque Data highlights that there is an opportunity for
advertisers to embed Facebook Custom Audience ads into customer retention and optimisation
activity to help drive higher response and conversion rates.

It is a widely held view among marketing experts that it is more cost effective to retain and grow the value of an existing customer than it is to acquire a new customer. The Facebook Custom Audiences solution allows advertisers to communicate to existing customers in a segmented and meaningful way. This White Paper from Torque Data highlights that there is an opportunity for advertisers to embed Facebook Custom Audience ads into customer retention and optimisation activity to help drive higher response and conversion rates.

About Torque Data

Founded in 2001, Torque Data delivers predictive analytics, intelligent customer relationship
management and data visualisation services to businesses across a range of industries. Our
passion is for all things data: to drive tangible business outcomes and to help grow the size and
value of customer programs.

Founded in 2001, Torque Data delivers predictive analytics, intelligent customer relationship management and data visualisation services to businesses across a range of industries. Our passion is for all things data: to drive tangible business outcomes and to help grow the size and value of customer programs.

Please contact us at Phone: 02 8912 2200 | E-mail: info@torquedata.com.au

Please contact us at Phone: 02 8912 2200
E-mail: info@torquedata.com.au

Please download the PDF here
Please download the PDF here

Terms of Use and Disclaimers

The White Paper has been prepared by Torque Solutions (Australia) Pty Ltd ABN 66 099 948 937 (Torque Data) for Facebook. Torque Data is owned by Velocity Frequent Flyer Pty Ltd. The White Paper was commissioned by Facebook Singapore Pte Ltd (Facebook).

The White Paper is the property of Facebook and may only be used for information purposes (and must not be used for any business or commercial purpose or reproduced in part or in whole without the prior consent of Facebook and Torque Data).

The White Paper is made available for download by private parties by Torque Data on behalf of Facebook on the terms described below.

The White Paper is published as at June 2016 following the Study which was completed in 2015.

Torque Data has used reasonable endeavours to ensure that this paper is accurate as at the date of publishing but Torque Data has relied in part on information provided by third parties including Facebook, Samsung Australia and Australian Red Cross. Neither Torque Data nor Facebook will be liable if any content or conclusion contained in it is not correct as a result of inaccurate third party information or otherwise. Neither Torque Data nor Facebook will have any obligation to re-issue the paper to correct any inaccuracy.

The Study outcomes are based on the success of specific campaigns which were designed by third parties with specific assumptions. The actual outcomes from any other campaign may be different to the outcomes presented in this paper.

You are not entitled to rely on the content of the White Paper for any purpose and neither Torque Data nor Facebook will be liable to any other party for any such reliance.

© 2016 All Rights Reserved.

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